What sets us apart?
We believe that Nucleus represents the fresh start the industry has been waiting for and that the following key factors set us apart:
- as an IFA-backed and designed business the result is a crucial first for the industry and one that we believe will become the centre for excellence in the delivery of financial advice in the UK;
- with no legacy system issues or vested interests, we have been able to approach this venture with a blank piece of paper;
- we work for advisers and their clients NOT large insurance or fund management groups;
- we charge a fair clear fee for the service we provide and don't rely on commissions or other remuneration from third parties (as we feel these will ultimately influence platform or adviser behaviour);
- we believe the IFA brand is most important and do not believe customers should be forced to pay a premium for a large provider-brand;
- the business has been developed with adviser and client interests at heart – this saves money on dead end technology developments;
- we have taken on board the lessons of other sectors that have gone through the democratisation process and have simply applied them to retail financial services; and
- we entirely support the regulator in their current activities and believe the industry needs to change significantly in order to prosper.