David Ferguson

Chief executive

Where were you working before you started Nucleus and what was your role?
I was a director-owner of strategic marketing consultancy, The Abacus.

Why did you decide to join Nucleus?
To consumerise retail financial services – the legacy life and pensions sector has had it too easy for too long.

What are you trying to achieve in your role with Nucleus?
I hope to inspire and motivate highly capable and ambitious people such that we can collectively turn the world upside down.

Which historical figure do you most admire and why?
In a professional sense, can I argue history started when I began to type this response and therefore say Seth Godin, Paul Bradshaw, Mike Wilson, John Moret or John Stone (in that order)?!

What is your favourite journey?
From birth to death and trying to enjoy every moment along the way.

What’s the best concert that you’ve attended?
David Bowie at the Barrowlands.

What super-power would you most like to have, and why?
Foresight.

If you were to have dinner with three people who would they be?
Nelson Mandela, Helen Mirren and Joe Strummer.